Brand Strategy: All in the making
Me and The Moon run process-led art workshops, camps and pop-up events nationwide. As Co-Founder and Director, I’ve had sole responsibilty for the naming, strategy, branding and site build.
Our workshops are process-driven, which means we are interested in the development of the child's imagination, creativity and confidence. We allow for creative play and 'happy accidents'. It’s important that the brand maintains a playful tone and is adaptable across a wide range of media.
The logo is branded black and white so that it acts as a blank canvas and a backdrop to the art itself.