A growing demand exists to offer unique experiences that reflect a sense of place in the luxury hotel sector. The Merrion Art Experience was designed to underpin the hotel’s brand positioning – to attract the ‘Culturally Curious’ market segment.
‘Art Tea’ consists of a delicious selection of pastries and desserts each inspired by a work of art, which forms the centrepiece of The Merrion’s Art Tea. To further enhance the experience, a guided Art Tour where guests can explore 20 of the collection’s finest works throughout the hotel and gardens was also designed. Featured artists include Jack B. Yeats, Louise Le Brocquy and Sean Scully.
Th experience was adapted specially to mark the 150th Anniversary of the birth of Ireland’s Nobel Prize-winning poet, William Butler Yeats.