Strategy: All-grain craft brewing experience at home
This is a project I co-founded in 2014 with a mission to make an all-grain craft brewing experience available and affordable for Irish beer enthusiasts. Coinciding with a beer blog, we developed a number of beer recipes and created home brewing kits stocked with starter brewing equipment and the best home grown ingredients. The project was a great experience that allowed us the opportunity travel to festivals and guest brew with a number of Irish breweries we admire.