Brand Strategy: Ingrained in you
Name development, branding and design for bespoke furniture design company based in Galway, Ró Design.
Founded by Ronan Loughney, the brand strategy ‘ingrained in you’ pays homage to his story. Ró Design is contemporary but its roots are long-established. It is ingrained in tradition, ingrained in quality, ingrained in him. The word ‘ingrain’ pays reference to wood grain and the non-uniformity of its characteristics. The line is also echoed in the opportunity Ró Design gives clients to have a handmade and entirely unique piece of furniture design, to make their space their own.
Branded Assets include brand identity, strategy, brand guidelines, branded stationery, temporary holding page and social media assets.
Image credit Snee Photography.